The blog
Short, useful, and written like we're talking across the table. Cash flow, AI agents, the $100K Challenge, and the patterns we see in every audit we run.
A mid-month retro from inside our own $100K Challenge. Real numbers. The two outbound experiments we'd run again. The one we'd shut down today. What our first paid client actually paid for — and what surprised us most about the audit process itself.
Why every hour you delay first-touch costs you ~8% of the deal — and the smallest change that recovers most of it.
The pattern we use on every audit to separate work that should become an agent from work that should stay human.
How we set up the Challenge — including the actual P&L template we publish each Sunday and how to use it on your own business.
The six questions that surface 80% of the workflow value in a small business — and why most consultants skip them.
Walking through the actual review and reputation workflow we built for an HVAC client. What it cost, what it did, and what we'd change.
The math on a 14-day-faster onboarding cycle for a 5-partner CPA firm. Spoiler: the gain isn't in the time, it's in the AR.
One spreadsheet, four numbers, and a frame that tells you within 20 minutes whether your business is healthy, sick, or guessing.
If you've nodded politely through five AI demos and still aren't sure what the thing does, this is for you. No jargon, no hype.
Inside the outreach that led to Episode 02. What we said, what we didn't, and why the client said yes.